Reader,
I wrapped this week's Microfirm Method Masterclass and had a message waiting before I'd even closed my laptop.
One of our MFA Principals just closed her first $27,000 client.
Here's what actually happened, though.
Her offer took longer to build than most do. She'd spent decades doing real, enterprise-level work — serious research behind her point of view. But she kept comparing herself to the big-name firms doing something similar, and feeling like the smaller player in the room.
Like she needed permission before she could say what she actually knew.
Her offer was undersizing her. That's what we spent the extra time on — finding the one thing about her experience those bigger firms simply don't have, and building everything else around that instead of around what sounded impressive.
The offer that came out the other side didn't need volume or hype. It just had to tell the truth about what she'd built, to the right person.
She said it. Someone believed her for $27,000.
Before you go.
If your own positioning still feels almost right — close enough you've stopped questioning it, not close enough that it's converting — come to Tuesday's Microfirm Method Masterclass. We'll get into exactly why "almost right" doesn't close, live.
See you there,
Emely Roman
Founder & Principal Growth Architect
Prestige Bureau
Global Boutique Consultancy
✦ Book a meeting with me
✦ LinkedIn: /in/roman-emely
✦ Website: www.prestigebureau.com
